Representatives of the sector consider that the conditions will point to the reactivation after the coronavirus at first of local tourism, followed by more regional and even national.
MEXICO.- The health contingency derived from the coronavirus pandemic has caused people to increasingly value moments of living with their loved ones, as well as the natural beauties that surround them. That is why tourism companies point out that the new tourism trend, after the Covid-19 quarantine, could be more sustainable, more local, more intimate and austere. According to the Forbes portal, by that time, tourism will have to come up with a different proposal, both due to the impact of the economic crisis derived from the disease and the economic conditions of potential tourists. The initial forecast is that tourists will not immediately have a large amount of resources, coupled with a decrease in the availability of international travel and the fear that it will prevail, at least a little beyond the start of recovery, of catching the virus. . In this scenario, representatives of the sector consider that the conditions will point to the reactivation of local tourism at first, followed by more regional and even national. For it the first actions aim to promote the so-called rural tourism in small towns near the large cities.
“The demand will want a new economic model to give you their confidence to be able to travel. We are going to have to develop non-traditional tourist routes together with the operators and the receptive travel agencies, but how I do short-radius tours that allow me to go to many more municipalities so that one peso stays in one municipality, one weight in a community ” , considered Fernando Olivera, Tamaulipas Secretary of Tourism.
In his speech during the conference «The power of tourism», organized by Incubatour, the official stressed that his organization already lists options for tours with sustainable alternatives and traditional practices.
In addition, he stressed that the contingency forced tourism companies to adopt new technologies for the promotion and especially the sale and reservation of packages.
New technologies for promotion after Covid-19, a challenge for tourism companies
Meanwhile, Julio César Rascón, president of the National Association of Tour Operators of Mexico (Antomex), stressed that the first reliable places will be small communities, while trips with small groups of friends and family will provide security to tourists. to explore new spaces.
“We hope to start in October, in the fall, we will start making local trips, in the city and the surrounding areas. We will gradually start with regional and national tours. The international market will recover from next summer, «he said.
For the World Tourism Organization, the rural variable refers to an activity tour in which the visitor’s experience is related to activities and products linked to nature, agriculture, lifestyle and rural culture, traditional fishing or contemplation.
Translated by Patty Helen
