They say that the crisis bring out the best in human beings, psychologists have verified that these types of situations, as well the need, push the human being beyond his comfort zone to achieve what they have never done while there was no «crisis» . So from this moment on, we are going to call them opportunities in disguised.
The pandemic that currently exists on this scale it has not been seen for 1 century, however today completely off guard, due to mismanagement by the OMS, the normal perception of the human being feels cornered against the wall, meanwhile there are those who are taking maximum benefit to make the most of this situation.
For example, we see that the sale of mouth covers and similar products becomes the business of the moment, even if they find it at a higher price than normal. As some capitalists say, if market conditions allow it, sell it as you please. And yes, we forget the solidarity and values with which the fragile social psyche has been trying to forge itself from the sacrifice of Jesus Christ to teach us the example of compassion.
Since then science, technology, laws and conscience have advanced and we can verify it with the illusion of the quality of life what is lived at the moment , seduced by consumerism, mother earth has been damaged with so much contamination by the excessive use of natural resources and today we can also see it with the repercussions of global warming.
However, techniques, principles, strategies and ways of working has also been developed to mitigate the impact of bad practices generate, such as social innovation, social responsibility, humanistic leadership, renewable energies, among others.
It is interesting to talk about these mainly since they are like the armor that will allow us to broaden our vision to keep our eyes on productivity, only considering, as never before, respect for the conservation of our environment. Social innovation as a matter of principle it has been interesting since, if we talk about vision and perception, where some can see garbage, others can see, energy for power plants, plastic to recycle and making houses, inorganic garbage for methane gas and reduce the practices of wood burning of the most vulnerable sectors and incidentally, save thousands of lives.
And in the end, this is how we can begin to identify the areas of opportunity, through the “problems”, and this is the definition of social innovation is precisely the fact of doing business solving social problems.
Of course, it takes a culture and humanistic leadership to provide the necessary capital to bring to reality any action that compromises the integrity of others. That is why sales today become the fundamental basis of a company before thinking about an infrastructure. So having clear objectives and forms, for example, a vision of social innovator, executing from a culture of social responsibility or simply being consistent, with a vision of humanistic leadership, adding value and meaning to your collaborators and surrounding ,now yes, it is Possible for the good, to undertake in any sector especially in those who join our community, since otherwise it is possible that we are subtracting it and on our planet that cycle has ended, the rules of the game changed and after this new reality more creative and positive ways are required to produce them.
For this reason, renewable energies are a very appetizing path for social entrepreneurs, we take advantage of our environment, the radiant sun has not yet cost us and we hope it continues, and we can save financial resources by up to 99% to reinvest in other human needs .
As such, the era of innovation has a title that some might frighten off but in reality they are old practices, since the beginning, they have worked with renewable energy. Until 1000 years ago, there were already windmills that moved infrastructure to grind grain, so renewables today are the most effective solution to reduce our need to import more expensive hydrocarbons , as a final product, also give us electric energy, which by If that were not enough, they make us contribute without wanting to pollution, because by paying for our electricity, we pay for those power plants that still run on gasoline. The basis of a healthy economy is a healthy environment and if we do not start turning the rudder firmly to migrate to new ways of producing energy, in 2040, firmness will be the response we will receive from our planet to tell us that not a single step more and now yes, there will not even be more resources to manage, or wealth to enjoy.
Now is when.
President of Somos Sinergia A.C
Translated by Patricia Rubio
