The show will stream May 1 exclusively on YouTube.
By Jacqueline Laurean Yatesvia
CR Fashion Book founder Carine Roitfeld has teamed up with amfAR, the Foundation for AIDS Research, for a star-studded virtual fashion show that everyone’s invited to watch.
This year’s digital-friendly show, officially named «Fashion Unites,» will stream May 1 exclusively on YouTube at 4 p.m. EST, and will push to raise awareness for COVID-19 research efforts.
Familiar faces such as Kim Kardashian West, Hailey Beiber, Ashley Graham, Virgil Abloh, Diane von Fürstenberg and many more iconic fashion forces will take part in the show.
«Embracing fashion as the creative expression through which to support the health and safety of our global communities, we hope this show can offer a small moment of hope, inspiration, and uplifting connection,» said Roitfeld in a statement. «A modest contribution as our world unites to collectively weather the storm of this pandemic together.»
Carine Roitfeld announced a virtual fashion show with amfAR Against COVID-19.Carine Roitfeld announced a virtual fashion show with amfAR Against COVID-19.Oliver Shaw on behalf of CR Runway x amfARHosted by YouTube’s head of fashion and beauty, Derek Blasberg, each participating model will film themselves wearing looks pulled from their own wardrobes and styled remotely by Roitfeld and her team.
This global fundraising initiative will support the amfAR Fund to Fight COVID-19, which will assist in providing the organization’s state-of-the-art resources and top infectious disease experts to support the development of treatments for the coronavirus.
